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The New Strategic Brand Management : Advanced Insights and Strategic Thinking

Kapferer, Jean-Noel

The New Strategic Brand Management : Advanced Insights and Strategic Thinking - 5 - New Dekhi Kogan Page 2012 - 492p.

ISBN: 9780749465155

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 / KAP

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