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Consumar behaviour and culture: consequences for global marketing and advertising

Mooij, Marieke de

Consumar behaviour and culture: consequences for global marketing and advertising - New Delhi sage PUB 2003 - 344p.

Subjects--Topical Terms:
Advertising
Consumer Behaviour
Consumer Behaviour,Global marketing,Advertising,
Global marketing

Dewey Class. No.: MOO / 658.8342

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