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Marketing metaphoria: what deep metaphors reveal about the minds of consumers.

Zaltman, Gerald

Marketing metaphoria: what deep metaphors reveal about the minds of consumers. - Boston Harvard Business 2008 - 230p;

Subjects--Topical Terms:
Consumer Behaviour
Marketing Metaphor
Marketing Metaphor,Consumer Behaviour,

Dewey Class. No.: ZAL / 658.8342

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