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Rising tide: lessons from 165 years of brand building at Procter & Gamble

Dyer ,Davis

Rising tide: lessons from 165 years of brand building at Procter & Gamble - Boston Harvard Business Review 2008 - 467p.

Subjects--Topical Terms:
Brand management
Brand -Multinationals
Multinationals
Procter & Gamble-Case Study
Procter & Gamble-Case Study,Brand -Multinationals,Multinationals,Brand management,

Dewey Class. No.: DYE / 658.827

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