The fluid consumer : next generation growth and branding in the digital age (Record no. 12743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230904s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | COR |
| 245 #4 - TITLE STATEMENT | |
| Title | The fluid consumer : next generation growth and branding in the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Britain |
| Name of publisher, distributor, etc. | Kogan |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding 2.Consumer behavior 3.Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Institute | Jaipuria Institute | 09/08/2023 | 1 | 658.827 COR | 21812 | 11/15/2026 | 02/20/2024 | 02/20/2024 | 09/08/2023 | Books |