Integrated advertising promotion and marketing (Record no. 13644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240503115655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240503b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032780962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book number | MIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| First Author/Personal name | Mishra,Anubhav |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising promotion and marketing |
| Subtitle | communicating in a digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 366p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 2nd Author/Editor/Personal name | Tata Sai Vijay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 480 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Accession number | Checked out | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Jaipuria Institute | Jaipuria Institute | 05/03/2024 | 1 | 658.8 MIS | 22962 | 11/22/2024 | 11/07/2024 | 11/07/2024 | 05/03/2024 | Books | ||||||
| Dewey Decimal Classification | Jaipuria Institute | Jaipuria Institute | 05/03/2024 | 1 | 658.8 MIS | 22963 | 11/22/2024 | 11/07/2024 | 11/07/2024 | 05/03/2024 | Books |