Marketing finance (Record no. 13649)
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000 -LEADER | |
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fixed length control field | 00396nam a22001457a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240503125453.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240503b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780750657709 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Book number | WAR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
First Author/Personal name | Ward,Keith |
245 ## - TITLE STATEMENT | |
Title | Marketing finance |
Subtitle | turning marketing strategies into shareholder value |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | Routledge |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 349p. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Accession number | Date last seen | Price effective from | Koha item type | bill no. | bill date |
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Dewey Decimal Classification | Jaipuria Institute | Jaipuria Institute | 05/03/2024 | 658.8 WAR | 22928 | 05/03/2024 | 05/03/2024 | Books |