Advertising and promotion; an integrated marketing communication perspective (Record no. 292)

MARC details
000 -LEADER
fixed length control field 00458nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number BEL
Item number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, E George
245 #0 - TITLE STATEMENT
Title Advertising and promotion; an integrated marketing communication perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2014
Name of publisher, distributor, etc. TMH
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 1076p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising,Marketing Communications,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communications
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 12408 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14184 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14185 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14186 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14251 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14252 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14253 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14254 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14255 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 14256 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 15160 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 15909 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16957 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16958 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16959 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16960 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16961 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16962 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16963 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16964 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16965 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16966 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16967 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16968 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16969 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16970 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16971 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16972 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16973 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16974 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16975 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 16976 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 18804 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 18805 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 18806 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 BEL 18807 08/25/2023 08/25/2023 Books  
        Jaipuria Institute Jaipuria Institute 02/09/2024   659.1 BEL 22609 02/09/2024 02/09/2024 Books Dewey Decimal Classification
        Jaipuria Institute Jaipuria Institute 02/09/2024   659.1 BEL 22610 02/09/2024 02/09/2024 Books Dewey Decimal Classification

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