Advertising and promotion; an integrated marketing communication perspective (Record no. 292)
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000 -LEADER | |
---|---|
fixed length control field | 00458nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230825s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | BEL |
Item number | 659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, E George |
245 #0 - TITLE STATEMENT | |
Title | Advertising and promotion; an integrated marketing communication perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2014 |
Name of publisher, distributor, etc. | TMH |
Place of publication, distribution, etc. | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1076p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising,Marketing Communications, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Communications |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 12408 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14184 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14185 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14186 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14251 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14252 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14253 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14254 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14255 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 14256 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 15160 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 15909 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16957 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16958 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16959 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16960 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16961 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16962 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16963 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16964 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16965 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16966 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16967 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16968 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16969 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16970 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16971 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16972 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16973 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16974 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16975 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 16976 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 18804 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 18805 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 18806 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 659.1 BEL | 18807 | 08/25/2023 | 08/25/2023 | Books | ||||||
Jaipuria Institute | Jaipuria Institute | 02/09/2024 | 659.1 BEL | 22609 | 02/09/2024 | 02/09/2024 | Books | Dewey Decimal Classification | |||||
Jaipuria Institute | Jaipuria Institute | 02/09/2024 | 659.1 BEL | 22610 | 02/09/2024 | 02/09/2024 | Books | Dewey Decimal Classification |