Advertising theory (Record no. 307)

MARC details
000 -LEADER
fixed length control field 00362nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number ROD
Item number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
245 #0 - TITLE STATEMENT
Title Advertising theory
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 614p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management:,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Jaipuria Institute Jaipuria Institute 08/25/2023   659.1 ROD 15747 08/25/2023 08/25/2023 Books

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