Marketing strategy masterclass: making marketing strategy happen (Record no. 5372)

MARC details
000 -LEADER
fixed length control field 00395nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FIF
Item number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fifiled, Paul
245 #0 - TITLE STATEMENT
Title Marketing strategy masterclass: making marketing strategy happen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
Name of publisher, distributor, etc. Elsevier
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 599p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategy,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
        Jaipuria Institute Jaipuria Institute 08/25/2023 1 658.8 FIF 14350 11/17/2025 09/07/2023 09/07/2023 08/25/2023 Books

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