The power of marketing. (Record no. 8632)
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000 -LEADER | |
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fixed length control field | 00387nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230825s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | DAM |
Item number | 658.841 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zikmund William G |
245 #4 - TITLE STATEMENT | |
Title | The power of marketing. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2001 |
Name of publisher, distributor, etc. | South-Western School |
Place of publication, distribution, etc. | U.S.A |
300 ## - PHYSICAL DESCRIPTION | |
Extent | XXXIII:689P;26CM. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 658.841 DAM | 6068 | 08/25/2023 | 08/25/2023 | Books |