What sticks: why most advertising fails and how to guarantee yours succeeds (Record no. 9268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230825s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BRI |
| Item number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Briggs, Rex |
| 245 #0 - TITLE STATEMENT | |
| Title | What sticks: why most advertising fails and how to guarantee yours succeeds |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Kaplan |
| Place of publication, distribution, etc. | USA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 275p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Institute | Jaipuria Institute | 08/25/2023 | 1 | 659.1 BRI | 13437 | 05/03/2025 | 09/07/2023 | 09/07/2023 | 08/25/2023 | Books |