Strategic Brand Management Building measuring and managing brand equity

By: Keller, Kevin Lane Material type: Text

TextPublication details: Chennai Pearson 2023 Edition: 5Description: 642pISBN: 978-93-539-4613-5Subject(s): Brand ManagementDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.827 KEL (Browse shelf(Opens below))	Available		00000

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