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Integrated marketing communication in advertising and promotion

By: Shimp, Terence AMaterial type: Text

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TextPublication details: New Delhi Cengage 2012 Description: 666pSubject(s): Marketing communication: Advertising &promotion | Marketing communication: Advertising &promotionDDC classification: SHI

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.81 SHI (Browse shelf(Opens below))	Available		15392
Books	Jaipuria Institute	658.81 SHI (Browse shelf(Opens below))	Available		19476

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Previous	658.81 SCO Simply selling	658.81 SEL Sales process engineering.	658.81 SHI Integrated marketing communication in advertising and promotion	658.81 SHI Integrated marketing communication in advertising and promotion	658.81 SIM The secrets of great sales management	658.81 SIN Sales and distribution management	658.81 STE Strategic sales leadership	Next

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