Authenticity what consumers really want

By: Gilmore, James HMaterial type: Text

TextPublication details: Boston HBS 2007 Description: 299pSubject(s): Consumer Behaviour | Consumer Behaviour,Product Management | Product ManagementDDC classification: GIL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.8343 GIL (Browse shelf(Opens below))	Available		16436

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8342 WEB Consumer behaviour	658.8342 ZAL How customer think	658.8343 BOS The real cost of the global trend for bargains, discounts & consumer choice	658.8343 GIL Authenticity what consumers really want	658.8343 LIN Buy.ology : how everything we belive about why we buy is wrong	658.8343 MUR Consumer and quality	658.8343 MUR Consumer and quality	Next

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