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Beating the commodity trap

By: D'Aveni, Richard AMaterial type: Text

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TextPublication details: Boston Harvard Business Press 2011 Description: 194pSubject(s): Commercial product | Commercial product,consumption economics,competition,Marketing -Commodities | competition | consumption economics | Marketing -CommoditiesDDC classification: D,AV

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.8 D,AV (Browse shelf(Opens below))	Available		14407

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Previous	658.8 DAH Marketing	658.8 DAS Marketing mantra.	658.8 DAT Marketing Management	658.8 D,AV Beating the commodity trap	658.8 DAV Magic numbers: for consumer marketing	658.8 DAV Modern marketing management.	658.8 DEC Winning with the P & G 99.	Next

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