The making of a name: the inside story of the brands we buy.

By: Rivkin, SteveMaterial type: Text

TextPublication details: New Delhi Oxford Univ.Press 2004 Edition: 12Description: 275pSubject(s): Brand management | Brand managementDDC classification: RIV

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.827 RIV (Browse shelf(Opens below))	Available		11814

Previous		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.827 RAM Re-build	658.827 RIC Momentum: how companies become unstoppable markets forces	658.827 RIE Positioning: the battle for your mind	658.827 RIV The making of a name: the inside story of the brands we buy.	658.827 ROD Brand storytelling : put customers at the heart of your brand story	658.827 SAM Living hinduism scriptures philosophy practices	658.827 SAR Strategic brand management for B2B markets	Next

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