United We brand: hou to create a cohesive brand that's seen,heard and remembered

By: Moser, MikeMaterial type: Text

TextPublication details: Boston HBS 2003 Description: 165pSubject(s): Brand Management | Brand ManagementDDC classification: MOS

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Jaipuria Institute	658.827 MOS (Browse shelf(Opens below))	Available		16400

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