Kapferer, Jean-Noel  <br/><br/>
The New Strategic Brand Management  : Advanced Insights and Strategic Thinking 

 - 5 
 - New Dekhi  Kogan Page  2012 
 - 492p. 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP