Blattberg, Robert C. <br/><br/>
Customer equity 

 - Boston  Harvard Business Press  2001 
 - 228p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM<br/>Customer relations<br/>Customer services-marketing<br/>Relationship marketing<br/>Relationship marketing,Customer services-marketing,Customer relations,CRM,
<br/><br/><label>Dewey Class. No.: </label>BLA  / 658.812