Tellis, Gerard J. <br/><br/>
Effective advertising 

 - New Delhi  Sage  2004 
 - 201p.;22cm. 
<br/><br/><label>ISBN: </label>81-7829-370-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,
<br/><br/><label>Dewey Class. No.: </label>TEL  / 659.1