Bergeron,Bryan <br/><br/>
Essentials of crm: a guide to customer relationship management. 

 - New York  John Wiley  2002 
 - XIII:220p;22cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM<br/>MARKETING MGT<br/>MARKETING MGT,CRM,
<br/><br/><label>Dewey Class. No.: </label>BER  / 658.812