Parameswaran, M.G. <br/><br/>
FCB-ULKA Brand building advertising: concepts and cases. 

 - New delhi  T.M.H. pub  2001 
 - x:212p;26cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand management,
<br/><br/><label>Dewey Class. No.: </label>PAR  / 658.827