O'Guinn, ThomasC. <br/><br/>
Advertising and integrated brand promotion 

 - Delhi  Thomson  2003 
 - 773p.;26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,Brand,<br/>Brand
<br/><br/><label>Dewey Class. No.: </label>OGU  / 659.1