Belch, E George <br/><br/>
Advertising and promotion; an integrated marketing communication perspective 

 - New Delhi  TMH  2014 
 - 1076p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,Marketing Communications,<br/>Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>BEL  / 659.1