Tellis, Gerard,J. <br/><br/>
Advertising and sales promotions strategy 

 - New York  Addision  1997 
 - Xvii,483p.;26cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Advertising ,Sales Promotion,Marketing,<br/>Marketing<br/>Sales Promotion
<br/><br/><label>Dewey Class. No.: </label>TEL  / 658.82