Mohan, Manendra <br/><br/>
Advertising management: concepts and cases 

 - New Delhi  TMH  1995 
 - 418p, 21 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management<br/>Advertising Management,
<br/><br/><label>Dewey Class. No.: </label>MOHD  / 659.1