Rodgers, Shelly <br/><br/>
Advertising theory 

 - New York  Routledge  2012 
 - 614p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management:<br/>Advertising Management:,
<br/><br/><label>Dewey Class. No.: </label>ROD  / 659.1