Holt, Douglas G. <br/><br/>
How brands become icons the principles of cultural branding 

 - Boston  Harvard Business Press  2009 
 - 263p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand culture<br/>Brand culture,brand-Icon,Brand Name,Brand management,<br/>Brand management<br/>Brand Name<br/>brand-Icon
<br/><br/><label>Dewey Class. No.: </label>HOL  / 658.827