Jones, John Philip <br/><br/>
How to use advertising to build strong brands 

 - London  Sage  1999 
 - 394p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,Brands,<br/>Brands
<br/><br/><label>Dewey Class. No.: </label>JON  / 659.1