Shimp, Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion 

 - New Delhi  Cengage  2012 
 - 666p; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication: Advertising &promotion<br/>Marketing communication: Advertising &promotion,
<br/><br/><label>Dewey Class. No.: </label>SHI  / 658.81