Callen, Barry <br/><br/>
Managers guide to marketing: advertising and publicity 

 - New Delhi  Mcgraw Hill  2010 
 - 250p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing Management<br/>Marketing Management,Advertising.,
<br/><br/><label>Dewey Class. No.: </label>CAL  / 658.8