Gilmore, James H. <br/><br/>
Authenticity what consumers really want 

 - Boston  HBS  2007 
 - 299p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour<br/>Consumer Behaviour,Product Management,<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>GIL  / 658.8343