Capon, Noel <br/><br/>
Managing marketing: an applied approach 

 - New Delhi  Wiley  2014 
 - 677p;  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managing marketing<br/>Managing marketing,
<br/><br/><label>Dewey Class. No.: </label>CAP  / 658.8