Cravens,David W. <br/><br/>
Marketing management. 

 - New Delhi  AITBS  1994 
 - 714p;23cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management,
<br/><br/><label>Dewey Class. No.: </label>CRA  / 658.8