Tungate, Mark <br/><br/>
Media monoliths. 

 - New Delhi.  Kogan  2004 
 - 261p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management<br/>brand name products<br/>economic aspects<br/>Masscom<br/>Masscom,economic aspects,brand name products,brand management,
<br/><br/><label>Dewey Class. No.: </label>TUN  / 070