Govindrajan,M. <br/><br/>
Modern marketing management 

 - New Delhi  Narosa  1999 
 - 349p.:23cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Management,
<br/><br/><label>Dewey Class. No.: </label>GOV  / 658.8