Ron ,Ricci <br/><br/>
Momentum: how companies become unstoppable markets forces 

 - Boston  HBS  2002 
 - 206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Management,
<br/><br/><label>Dewey Class. No.: </label>RIC  / 658.827