Duncann Tom <br/><br/>
Principle of advertising &IMC 

 - Boston  Mc-Graw Hill  2005 
 - 774p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising,IMC,<br/>IMC
<br/><br/><label>Dewey Class. No.: </label>DUN  / 659.1