Chitale, A.K. <br/><br/>
Product policy and brand management: text and cases 

 - New Delhi  PHI  2016 
 - 264p.;308p; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand management,Product Policy,<br/>Product Policy
<br/><br/><label>Dewey Class. No.: </label>CHI  / 658.503