Anderson, Alan H. <br/><br/>
Result oriented marketing communication. 

 - New delhi  Becom books  1998 
 - 249p;22cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION <br/>MARKETING MGT<br/>MARKETING MGT,COMMUNICATION ,
<br/><br/><label>Dewey Class. No.: </label>AND  / 658.802