Parameswaran, M.G <br/><br/>
Brand building advertising concepts and cases 

 - New Delhi  TMH  2011 
 - 200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand Management <br/>Brand Management ,Advertising,
<br/><br/><label>Dewey Class. No.: </label>PAR  / 658.827