Thomassen, Lars <br/><br/>
Retailization brand survival in the age of retailer power 

 - 8;10th 
 - New Delhi  Kogan Page  2007 
 - 221p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>brand name products<br/>Retail trade<br/>Retail trade,brand name products,retailization,Retailing,Brand management,<br/>Retailing<br/>retailization
<br/><br/><label>Dewey Class. No.: </label>THO  / 658.87