Pringle, Hamish <br/><br/>
Brand immortality: how brand can live long and prospre 

 - 8 
 - New Delhi  Kogan  2008 
 - 320p; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>,Branding,Immortality,<br/>Branding<br/>Immortality
<br/><br/><label>Dewey Class. No.: </label>PRI  / 658.827