Dyer ,Davis <br/><br/>
Rising tide: lessons from 165 years of brand building at Procter & Gamble 

 - Boston  Harvard Business Review  2008 
 - 467p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand -Multinationals<br/>Multinationals<br/>Procter & Gamble-Case Study<br/>Procter & Gamble-Case Study,Brand -Multinationals,Multinationals,Brand management,
<br/><br/><label>Dewey Class. No.: </label>DYE  / 658.827