D'Alessandro, David F. <br/><br/>
Brand warfare 

 - Singapore  MCGraw Hill  2001 
 - 185p.;22cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Management,
<br/><br/><label>Dewey Class. No.: </label>DAL  / 658.827