Kotler, Philip <br/><br/>
Standing room only 

 - 2 
 - Boston  HBS  1997 
 - 560p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Marketing,Advertising,
<br/><br/><label>Dewey Class. No.: </label>KOT  / 658.8