Kapferer, Jean Noel <br/><br/>
Strategic brand management 

 - 7 
 - New Delhi  Kogan Pub  1997 
 - 443p, 23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>strategic brand management<br/>strategic brand management,
<br/><br/><label>Dewey Class. No.: </label>KAP  / 658.827