Choudhury ,Pran <br/><br/>
Successful promotions build successful brands. 

 - 1 
 - New Delhi  Univ Press  2006 
 - 132p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand management,,
<br/><br/><label>Dewey Class. No.: </label>CHO  / 658.827