Witzel, Morgen <br/><br/>
Tata: the evolution of a corporate brand 

 - New Delhi  Penguin  2010 
 - 222p; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Brand management<br/>Brand,Tata,Brand management,<br/>Tata
<br/><br/><label>Dewey Class. No.: </label>WIT  / 659.1